Random House Publishing and THQ have announced a new partnership this week, which will see the companies teaming up to create new cross-medium IP, as well as continuing to expand THQ’s current properties into the transmedia space. Random House’s Del Rey Books arm has already brought the likes of Homefront to the world of novels. The pair’s initial collaboration will apparently be a universe realized as a collection of games and books.
“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” said Keith Clayton, director of creative development at Random House. “It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”
“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,” added Lenny Brown, THQ Director of Creative and Business Development, Core Games. “Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”
THQ goes on to note that they’ll use Random House Worlds, the firm’s property creation and development group, in their work on establishing “world bibles” for upcoming IP. Nothing’s been confirmed, but there are a handful of notable THQ franchises coming up that will likely be involved with this partnership.